Organization, functions, activities, and roles of business in the American economic system; orientation to business terminology, practices, problems, and career opportunities. Primarily for freshmen majoring in some area of business.
Prerequisites
None.
Student Learning Outcomes
- Explain the rapid changes involved in operating a business in today's diverse, global environment.
- Explain the problems which arise in developing a small business.
- Explain today's approach to empowering the employee.
- Explain how a business person can develop and implement customer-oriented marketing plans.
- Identify how business today must manage information.
- Demonstrate the basics of managing financial information.