This course provides an analytical examination of the core business functions that facilitate the movement of goods and services from producers to consumers. It emphasizes analyzing consumer behavior and developing integrated strategies for product development, pricing, promotion, and distribution to effectively address market demands.
Prerequisites
None
1. Critically evaluate the dynamics of the contemporary marketing environment and their implications for strategic decision-making.
2. Analyze the processes of marketing planning, market research, and segmentation to effectively target consumer groups.
3. Explain consumer behavior theories and the role of relationship marketing in fostering long-term customer engagement.
4. Assess the influence of sales strategies and customer service practices on overall marketing effectiveness.
5. Demonstrate an understanding of product strategy development and its significance in achieving competitive advantage.
6. Analyze the role of distribution strategy in enhancing operational efficiency and customer satisfaction.
7. Evaluate the strategic use of promotional tools to communicate value and influence consumer behavior.
8. Explain the key considerations in pricing strategy, including cost, value perception, and market conditions.
9. Explore the impact of digital marketing and social media platforms on consumer engagement and brand development.