A study of all the business functions performed in getting goods and services from the producer to the consumer, including understanding the customer and designing an appropriate system of products, pricing, promotion, and distribution to meet customer needs.
Prerequisites
None
Student Learning Outcomes
- Analyze the contemporary marketing environment.
- Characterize marketing planning, information and segmentation.
- Explain buyer behavior and relationship marketing.
- Summarize how sales and customer service can impact overall marketing strategy and effectiveness.
- Demonstrate the importance of effective product strategy.
- Show how effective distribution strategy contributes to a successful business.
- Summarize the uses of effective promotion.
- Explain the facets of proper pricing.
- Explore digital marketing and social networking.