Certificate of Proficiency

Basic Marketing Management - NAVIT

20214

Advisor: Virginia Liddell 

This is a Payson High School Dual Enrollment Program through NAVIT. 

This certificate prepares students for entry-level careers in marketing, entrepreneurship, and retail management.

Program Learning Outcomes

  1. Develop the concepts for a business plan for a new venture.
  2. Explain the concepts involved in managing small business operations.
  3. Simulate a small business financial plan.
  4. Characterize marketing planning, information and segmentation.
  5. Summarize how sales and customer service can impact overall marketing strategy and effectiveness.
  6. 6. Explore communication styles, self-esteem, personal values, attitude formation, and motivation in relation to effectively dealing with others.
  7. Describe modern-day challenges in human relations and conflict resolution strategies.

Curriculum Requirements

Course Code
Title
Credits
Sub-Total Credits
9

In order to obtain this certificate, you must:

  • Complete each required course above with a grade of “C” or better.
  • File a petition for the certificate.
  • Remove any indebtedness to the college.
  • Complete at least 50% of the credits at Gila Community College.

Check the catalog for other changes and requirements.

Total Required Credits
9